How Pearson Justifies the Cost of MasteringChemistry Online Through Value and Comparison

How Can Pearson Justify the Cost of MasteringChemistry Online?

Pearson justifies the cost of MasteringChemistry online by integrating it into courses as a mandatory graded component, using it to support publisher survival amid digital piracy, bundling it with textbooks to boost sales, and positioning its fee as more affordable than traditional textbooks.

Mandatory Usage and Grade Incentives

Many universities require students to use MasteringChemistry as part of their coursework. This platform is tied directly to course grades, often counting for about 10%. This compels students to complete assignments and engage actively, enhancing learning outcomes. Pearson uses this mandatory setup to rationalize the mandatory fee, ensuring that students gain structured practice and assessment.

Counteracting Digital Piracy

Publishers face revenue challenges because textbooks are frequently pirated or bypassed through free online resources like Khan Academy. MasteringChemistry represents an adaptive strategy. By offering an interactive digital learning environment, Pearson attempts to add value beyond the textbook format. This revenue helps offset losses from traditional textbook sales that piracy threatens.

Bundling to Promote Textbook Sales

MasteringChemistry access is often included “free” with the purchase of a textbook, making it part of a bundled package. This approach encourages students to buy both the digital tool and the physical book instead of standalone digital access. Bundling serves as a marketing strategy to stabilize textbook sales despite decreasing demand.

Cost Comparison with Traditional Textbooks

The cost of MasteringChemistry, typically around $60 to $66 per course, is less than the price of many physical textbooks, which can exceed $200. Pearson uses this point to position its product as a more economical solution when compared to purchasing a textbook alone. This helps justify the expense, especially for students on a budget.

Key Takeaways

• MasteringChemistry fees are justified by its mandatory role and grading impact.
• The platform supports publisher revenue amidst textbook piracy issues.
• Bundling with textbooks boosts total sales and student adoption.
• Its cost is marketed as more affordable than purchasing textbooks solely.